ABOUT ALERRIA

Alerria began with a collection of rings.

Founded when I was 16, the brand started as a jewellery label built around eclectic resin rings — each one designed, handmade and polished by me.

What began as a small creative project quickly became something much bigger. Alerria caught the attention of Vogue Online, and that first collection became the beginning of the brand’s story.

Now, Alerria is entering a new chapter.

Rebranded and relaunched as a fashion and lifestyle brand, Alerria’s first clothing collection is designed to celebrate and accentuate the features that make women feel their most confident.

Every piece is created with the idea that what you wear should make you feel powerful — confident enough to walk into any room, take up space and achieve whatever you set your mind to.

This first collection is only the beginning.

Alerria is made for women who own it.