PRIVACY POLICY

At Alerria, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains what information we collect when you visit our website, place an order or interact with Alerria, how we use that information and the rights available to you.

WHO WE ARE

Alerria is an independent fashion and lifestyle brand based in the United Kingdom.

For questions relating to this Privacy Policy or your personal information, please contact:

Email: at.alerria@gmail.com

When you use our website, place an order, contact us or interact with Alerria, we may collect information including:

  • Your name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

  • Order and purchase information

  • Payment-related information

  • Communications you send to us

  • Returns and refund information

  • Device and browser information

  • IP address

  • Website activity

  • Marketing preferences

We only collect information that is reasonably necessary for operating our business and providing our services.

PAYMENT INFORMATION

Payments made through our website are processed through secure third-party payment providers.

Alerria does not generally receive or store your complete payment-card details.

Your payment provider may process your information in accordance with its own privacy policy.

HOW WE USE YOUR INFORMATION

We may use your personal information to:

  • Process and fulfil your orders

  • Take and verify payment

  • Deliver your purchases

  • Send order and delivery updates

  • Process returns and refunds

  • Respond to customer-service enquiries

  • Detect and prevent fraud

  • Maintain and improve our website

  • Analyse the performance of our store

  • Meet our legal and regulatory obligations

  • Send marketing communications where we have an appropriate legal basis to do so

OUR LEGAL BASES FOR USING YOUR INFORMATION

Depending on the circumstances, we process personal information because:

It is necessary to perform a contract with you

For example, when we need your name and address to fulfil and deliver an order.

We have a legal obligation

For example, where information needs to be retained for accounting, tax or legal purposes.

We have a legitimate interest

For example, protecting our business against fraud, improving our services and understanding how our website is used, where those interests do not override your rights.

You have given us consent

For example, where consent is required for certain marketing or cookie activity.

Where processing is based on consent, you can withdraw your consent.

SHOPIFY

Our online store is hosted using Shopify.

Shopify provides the e-commerce platform that allows us to sell our products and services to you.

As part of operating our store, certain personal information may therefore be processed by Shopify in connection with website hosting, checkout, order management, analytics, fraud prevention and related services.

Shopify processes information in accordance with its own privacy practices.

DELIVERY PROVIDERS

To deliver your order, we may share necessary information with our delivery partners.

This may include:

  • Your name

  • Delivery address

  • Email address

  • Telephone number

  • Relevant delivery information

We only provide the information reasonably required for them to deliver and manage your parcel.

OTHER SERVICE PROVIDERS

We may use trusted third-party businesses to help operate Alerria.

These may include providers assisting us with:

  • Website hosting and e-commerce

  • Payment processing

  • Shipping and fulfilment

  • Email communications

  • Customer service

  • Analytics

  • Advertising

  • Fraud prevention

  • Accounting and professional services

These companies may process personal information only where necessary to provide their services or satisfy their own legal obligations.

MARKETING

If you sign up to receive marketing from Alerria, we may use your email address or other permitted contact information to send:

  • New collection announcements

  • Product launches

  • Alerria news

  • Offers

  • Events

  • Other marketing communications

You can unsubscribe at any time using the unsubscribe link included in our marketing emails.

You can also contact us directly to change your marketing preferences.

COOKIES

Our website may use cookies and similar technologies.

Cookies can help us:

  • Keep the website functioning

  • Remember preferences

  • Understand how visitors use our website

  • Measure website performance

  • Improve our services

  • Provide advertising where permitted

Some cookies are necessary for the website to operate, while others may require your consent.

Where required, you can manage your preferences through the cookie settings displayed on our website.

ANALYTICS & ADVERTISING

We may use analytics and advertising technologies to understand how our website performs and how customers interact with Alerria.

Depending on the services enabled on our store and your cookie choices, these technologies may collect information including:

  • Pages viewed

  • Products viewed

  • Interactions with our website

  • Device information

  • Browser information

  • Approximate location information derived from your IP address

Where consent is legally required, these technologies will only be used after the appropriate consent has been provided.

SHARING YOUR INFORMATION

We do not sell your personal information.

We may share personal information where reasonably necessary with trusted service providers involved in running our business.

We may also disclose information where required by law, regulation, court order or another lawful authority.

INTERNATIONAL DATA TRANSFERS

Some of the companies that provide services to Alerria may process information outside the United Kingdom.

Where personal information is transferred internationally, we will rely on appropriate safeguards or other lawful mechanisms where required by data-protection law.

HOW LONG WE KEEP YOUR INFORMATION

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

Certain information relating to purchases and financial transactions may need to be retained for longer where required for tax, accounting, fraud-prevention or legal reasons.

KEEPING YOUR INFORMATION SECURE

We take reasonable organisational and technical measures to protect personal information against unauthorised access, misuse, loss or disclosure.

However, no internet-based service can guarantee absolute security.

YOUR DATA-PROTECTION RIGHTS

Depending on the circumstances and applicable law, you may have rights relating to your personal information, including the right to:

  • Ask for access to personal information we hold about you

  • Ask us to correct inaccurate information

  • Ask us to delete certain information

  • Ask us to restrict certain processing

  • Object to certain uses of your information

  • Request the transfer of certain information

  • Withdraw consent where processing is based on consent

  • Make a complaint to the relevant data-protection authority

These rights are subject to certain legal conditions and exceptions.

To exercise your rights, contact us at:

at.alerria@gmail.com

We may need to verify your identity before responding to certain requests.

CHILDREN'S PRIVACY

Our website and products are not intended to collect personal information knowingly from children who are not legally able to provide the relevant information or make purchases without appropriate permission.

If you believe information has been provided to us inappropriately by a child, please contact us.

THIRD-PARTY WEBSITES

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of websites operated by other organisations.

We recommend reviewing their privacy policies before providing personal information.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes to Alerria, our website, the services we use or applicable law.

The latest version will always be available on our website.

CONTACT US

If you have questions about this Privacy Policy, how we use your information or your data-protection rights, please contact:

Alerria
Email: at.alerria@gmail.com

Last updated: August 2026